All 9 important speed optimization services:

• HTML Compression
• Page Caching
• Image Caching (Image Expires Tag Markup)
• Javascript Caching
• CSS Caching
• Javascript Minification
• CSS Minification
• Render-Blocking Javascript
• Misc. Structural Speed Checks.

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Details About the Items in this Bundle

HTML Compression

HTML should be compressed by your server software as it is sent from your server in order reduce your page size and page loading times - this will help your site retain visitors and increase page views.

Page Caching

Pages requiring info from a database must first connect to it before sending a page to a visitor's browser. Cached pages will connect once to the database, then store and deliver a pre-compiled version of the page. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Caching mechanisms also typically compress HTML, further reducing page size and load time.

Image Caching (Image Expires Tag Markup)

We will check to see if your page is using an image expires tag and implement the expires tag if it does not exist. This tag specifies a future expiration date for your images. Browsers will see this tag and cache the image in the user's browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time that user visits your site and requires the same image.

Javascript Caching

We will check to see if your page is using a javascript expires tag and implement the expires tag if it does not exist. This tag specifies a future expiration date for your javascript files. Browsers will see this tag and cache the script in the user's browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time that user visits your site and requires the same script.

CSS Caching

We will check to see if your page is using a CSS expires tag and implement the expires tag if it does not exist. This tag specifies a future expiration date for your CSS files. Browsers will see this tag and cache the style sheet in the user's browser until the specified date (so that it does not keep re-fetching the unchanged style sheet from your server). This speeds up your site the next time that user visits your site and requires the same style sheet.

Javascript Minification

Minification is the process of removing all unnecessary characters from javascript source code without changing its functionality. These unnecessary characters usually include white space characters, new line characters, comments, and sometimes block delimiters, which are used to add readability to the code but are not required for it to execute. Removing those characters and compacting files can save many bytes of data and speed up downloading, parsing, and execution time. This may include combining scripts into a single file in order to decrease the number of HTTP requests.

CSS Minification

Minification is the process of removing all unnecessary characters from style sheet source code without changing its functionality. These unnecessary characters usually include white space characters, new line characters, comments, and sometimes block delimiters, which are used to add readability to the code but are not required for it to execute. Removing those characters and compacting files can save many bytes of data and speed up downloading, parsing, and execution time. This may include combining style sheets into a single file in order to decrease the number of HTTP requests.

Render-Blocking Javascript

Javascript is common on most website pages, but where and how it is loaded can make a big difference in how quickly your page loads. We will test your site and check if any of your javascripts are causing a delay in rendering your page. Where possible without affecting the functionality of the script, we will modify the script to eliminate render blocking.

Misc. Structural Speed Checks

To Google and other search engines, page load speed is extremely important. There are several items in the structure of your website that can slow down your website. We will test for each of them. We will fix any necessary items in the first group and report to you any required fixes in the second group.

Test and Fix:

• Doctype declaration

Test and Report:

• Flash content
• Frameset content
• Nested tables

When we report on any required fixes, we will let you know what it will take to fix any issues. Some may require alternative programming. Others may vary depending on how extensively they are utilized in your site.