Canonicalization describes how a site can use slightly different URLs for the same page - for example: both 123.456.789.012 and http://example.com display the same page but do not resolve to the same URL. If this happens, search engines may be unsure as to which URL is the correct one to index. In addition, these two different URLs have the same content. They would be considered to be duplicate content on your website which can hurt your search engine rankings. Duplicate content also splits the value of any inbound links if some links point to one version and some links point to the other. This decreases the relevance and influence of both pages. We will encode your site to resolve each page to only one URL.

NOTE: This works best if your domain has a dedicated IP address rather than a shared IP address.